Lego Youtube Channels

[YellowFrog]

I've started a Lego Youtube channel, but I've noticed two things.

1. My last few videos has been doing much worse than the rest.

2. Each video gets views for about four hours, then receives no new views.

 

These both do not match the experience of other Youtubers I know (but none of them make Lego videos).

I've heard that it is very difficult to have a successful Lego Youtube channel that is not aimed at kids, simply because there is a small AFOL audience on Youtube, and I'm asking:

1. Is this the reason my channel isn't doing well?

2. What do people look for when watching Lego videos? Is it the quality of the MOCs, or something else?

3. Where does your traffic come from to your Lego videos (if you have a channel).

4. Do AFOL channels end up getting most of their traffic from kids?

 

Perhaps someone like @Captain Pirate Man can answer this?

[Mylenium]

You probably dropped off their suggestion list. They will try and push new channels for a while, but if they don't grow enough over a given period of time or a video doesn't accrue enough views they will stop doing so. Happens all the time even to bigger channels. Sometimes there also apparently are major glitches in the system and channels just completely get ghosted because the suggestion algorithm messes up. That said, with only twenty videos to date it's too early to worry about anything. Just keep chugging along. I don't see anything there that would interest me, but there may be others. From following other channels and their complaints about the YouTube machine it seems to help to focus on specific subjects and develop a consistent style. I don't think video is ideal to promote MOCs in the first place, so you may want to reconsider. Your videos might do better if they are embedded in a blog that also has the instructions and perhaps discusses some pros and cons. I don't think that kids thing has anything to do with it. That would be a oversimplification and I'm pretty sure the metrics wouldn't support it.

Mylenium

[Yoggington]

On 9/29/2024 at 10:12 AM, YellowFrog said:

2. What do people look for when watching Lego videos? Is it the quality of the MOCs, or something else?

For me it's passion/knowledge of the presenter. That comes through in the builds as well.

More specifically I don't go in for reviews, or speedbuilds, or unboxings, or the bog standard sets that every other youtuber is doing (except better). I mean sometimes I do, but are you going to make a cleaner build video than Austrian Brick Fan or All New Bricks? A better review than Racing Brick / Cheesey Studio / Tiago? Do I really need to see yet another modular layout city? Robin Hood is all over that and so much better than most.

So to catch me as a new viewer you'd want to be doing something different. MOCs are the obvious thing.

A channel like https://www.youtube.com/@1by1Brick is clearly enjoying himself - not just cranking out content for the sake of it, and I find him excellent. It's medieval, it's different, he's clearly having fun making stories as he goes.

Someone like https://www.youtube.com/@TheBrickinPanda is making a city sure, but look it's all Italian and every little thing is custom (although I find he too is starting to lean into the 'content for the sake of content' trap)

 

 

Two new legotubers popped into my feed today.

~One was "Kiwi modulars". His story of how he collected every spaceman. I gave it two minutes then turned it off.

~The other was a guy called JakobKaiserMOCs - despite this being a three hour livestream of him slowly pottering through a MOC, I stuck around for a full hour, and I've earmarked be come back to it later tonight.

It's not that I prefer a three hour video, it's just that the first was content for the sake of content, and the other was someone who was just making videos of what he was going to do anyway.

 

 

I guess my advice would be to do something different from the rest of LegoTube. Do what you want to do, and the passion will come through. Then you won't get bored with it in a few months, and you can focus on doing it really well. Forget about chasing the algorithm or you'll be chained to it forever.

I see some of your videos are Adventurers & Pirates. That could be your niche.

 

[YellowFrog]

9 hours ago, Yoggington said:

I guess my advice would be to do something different from the rest of LegoTube. Do what you want to do, and the passion will come through. Then you won't get bored with it in a few months, and you can focus on doing it really well. Forget about chasing the algorithm or you'll be chained to it forever.

I see some of your videos are Adventurers & Pirates. That could be your niche.

Thanks for the advice. I will keep it in mind.